We charge a fee as a percentage of assets under management. We have no incentives to put you into any specific financial products. Our fee structure is constructed such that our interests are aligned as well as possible with yours. We want to grow your assets, not just for you but because with a larger asset base, our fees will generate a higher dollar amount (i.e. 1% of $1.1 million is more than 1% of $1 million).
By that same logic we are careful about how much risk we take with your account (if we lose 10%, our fees will generate 10% less revenue to us). Our fee structure is intentional in that we are striving to provide long term growth of assets without exposing your assets to an unnecessary level of risk.